Graduate Diploma in Digital Marketing

Graduate Diploma in Digital Marketing
Introduction
1 Year Part-Time
Developed and awarded by the Singapore Institute of Management, Singapore
The programme is designed for you to:
• Focus on delivering value for customers using communications and digital intelligence in engaging customers with new media
• Appreciate and apply various digital marketing strategies to different business models in reaching integrated marketing objectives
• Explore the goals of digital initiatives, along with clearly targeting digital personas, and using new and social media platforms to gain insights to support business decision making
• Learn the use of aspects of business analytics, customer relationship management and data mining to advance business analysis and marketing practice
Entry Requirements
• A degree from a recognised university; or
• Candidates (30 years old and above) who are Diploma holders or hold equivalent qualifications with a minimum of 8 years of working experience.

Applicants whose academic qualifications are not attained in the English medium are required to demonstrate proficiency in English in one of the following minimum test scores:
• Paper-based TOEFL 570
• Internet-based TOEFL 88
• IELTS 6.0

Note: TOEFL or IELTS test scores must be less than 2 years at point of enrolment.
Mode of Delivery
The course is 100% face-to-face lecture-based learning. Coursework includes attendance at lectures, E-Learning, discussions of case studies and interactive presentations, tests and completion of group and individually-written assignments.

Assessment
Continuous assessment throughout the one-year programme, e.g. individual assignment, group project, case study, quiz/class test, presentations and class participation.

In addition to continuous assessments, students are required to take an end of module test or an exam for all modules.

Candidature Period
2 years

There will not be any refund or recourse should the student fail to complete the programme within the candidature period.

Minimum Class Size
25

In the event that the class cannot commence due to low take-up rate, applicants will be informed within one month before programme commencement.

For more information, click here
Intakes
Jan, May & Sep

Click here for the application period and the latest programme fees.
Career Prospects
Graduates of this programme will be able to pursue a wide range of career opportunities as:
• Digital Marketing and Social Media Specialist
• Digital Media Consultant
• Creative Director
• Digital Media Strategist
• Content Manager
• Social Media Influencer
• Market Research Analyst
• Web Analyst
SIM Global Education
SIM HQ
461 Clementi Road
Singapore 599491

Tel: +65 6248 9746
Email: study@sim.edu.sg
Website: www.simge.edu.sg