Graduate Diploma in Digital Marketing

Graduate Diploma in Digital Marketing
The Graduate Diploma in Digital Marketing (GDDM) programme offered by the School of Business at the Singapore University of Social Sciences (SUSS) aims to equip marketing professionals and business executives on recent development in digital marketing. It supports upskilling to meet work challenges posed by advancements in technology and the disruptive innovations in business applications, processes, as well as business models that are transforming the marketing industry.

This programme Graduate Diploma in Digital Marketing caters to the emerging industrial need for digital marketing talents. It aims to nurture highly specialised digital marketing practitioners. Mid-career marketing professionals, business executives, entrepreneurs or any learners who wish to acquire professional advancement and deepen their knowledge of contemporary practice of Marketing, should join the programme. Social media marketing, marketing analytics, search engine marketing and platform strategy are key topics will be discussed in the programme.

Unique features of the programme:

  • - Stackable Programme - Learners can learn at their own paces. They can progress from Graduate Certificate in Digital Marketing (GCDM), to Graduate Diploma in Digital Marketing (GDDM) and eventually to Master of Management (Digital Marketing).
  • - Professional Accreditation - Courses in Graduate Diploma in Digital Marketing also prepare learners to obtain widely recognised industrial accreditation such as Google Ads Certification, Google IQ Certification and HubSpot Certification in social media and content marketing.
  • - Integrated Learning - By providing full-fledged digital marketing courses in one programme, course content is better designed and arranged. Learners can participate in learning activities that integrate all their learnt digital marketing skills in one business case.
Refer to general admission criteria for graduate programmes.

Applicants with social outreach or volunteering experience have an added advantage.
This programme is currently unable to take in international students, i.e., you must be a Singapore citizen, permanent resident or a resident in Singapore (e.g., Employment Pass holder) in order to apply for admission.
GCDM students are required to complete 15cu of coursework. Most courses are based on a 5cu configuration. The programme duration is half a (0.5) year and the maximum candidature period is one (1) year. Students have to maintain a minimum CGPA of 2.5 in their coursework as part of the fulfillment of the GCDM programme.

GDDM students are required to complete 30cu of coursework. Most courses are based on a 5cu or 2.5cu configuration. The programme duration is one (1) year and the maximum candidature period is two (2) years. Students have to maintain a minimum CGPA of 2.5 in their coursework as part of the fulfillment of the GDDM programme.

These are programmes with evening (during weekday) or weekend classes. Students can work in the day and study in the evening.

progstruct_GDDM
Click here to view the programme curriculum.
Next Available Intake
July 2020

Application Closing Date
31 March 2020

Tuition Fee
For current tuition fee, click here.
The University offers course fee concession for some master's programmes. Please click here for more details.

FAQ

  1. 1. How many intake(s) are there in a year for the Graduate Diploma in Digital Marketing (GCDM), and the Graduate Certificate in Digital Marketing (GDDM)?
    Currently there are two intakes per year that take place in July or January.


  2. 2. How long does it take to complete GDDM, or GCDM?
    The GCDM programme duration is half a (0.5) year and the maximum candidature period is one (1) year.

    The GDDM programme duration is one (1) year and the maximum candidature period is two (2) years.


  3. 3. Is GMAT or GRE required for admission?
    No, GMAT or GRE score is not required for admission to GCDM or GDDM programme.


  4. 4. Is an interview required for admission?
    Shortlisted applicants may be required to undergo one or more interviews conducted by the Programme Admission Committee.


  5. 5. What is the requirement to graduate?
    GCDM Students are required to complete 15 cu of coursework. They have to maintain a minimum CGPA of 2.5 in their coursework as part of the fulfillment of the GCDM programme.

    GDDM students are required to complete 30 cu of coursework. They have to maintain a minimum CGPA of 2.5 in their coursework as part of the fulfillment of the GDDM programme.


  6. 6. When will courses be held?
    Courses will mostly be held on weekends and weekday evenings from 7pm to 10pm.


  7. 7. Can I apply for course exemption and recognition?
    Credit recognition may be granted to applicants for courses completed in SUSS or in approved institutions or organisations which are, or deemed to be, offering relevant graduate-level courses. Credit recognition shall follow SUSS's policy.


  8. 8. I am working full time. Will I be able to enrol in the GDDM, or GCDM programme?
    Yes, these programmes cater to full-time working professionals. Courses are mostly held on weekends and weekday evenings from 7pm to 10pm.
For Application and Admission Enquiries

(Graduate Programmes & Part-time Undergraduate Programmes):

8:30am to 7:30pm (Mon-Fri), 9:00am to 1:00pm (Sat)

Telephone: +65 6248 9777
Fax : +65 6763 9077
Email : student_recruitment@suss.edu.sg