Master Of Business Administration In International Marketing

Master Of Business Administration In International Marketing

Introduction

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.
 
The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.
 

 

Bangor University

Founded in 1884, dedicated to academic excellence for more than 130 years, Bangor University is one of the oldest and most prestigious degree awarding institutions in the UK.
 
  • Ranked among the Top 2% of Global Higher Education Institutions in the World - The Times Higher Education World University 2015/16
  • World ranking 107th for International Outlook - Times Higher Education World Ranking 2015/2016
  • Top 10 UK University for Teaching Quality - The Times and Sunday Times League Table 2016
  • Top 10 UK University for Student Satisfaction - National Student Survey 2015
  • Top 15 UK University for Student Experience - The Times and Sunday Times League Table 2016
  • 90% of Bangor graduates progressed to employment or further study within 6 months of graduation - Destinations of Leavers from Higher Education Survey 2015/16 
  • A member of the Association of Commonwealth Universities (ACU)
  • Bangor University is listed in Ministry of Manpower (MOM)* List of Acceptable Institutes for Training Employment Pass         *www.mom.gov.sg

Bangor Business University

Bangor Business School at Bangor University is a leading teaching and research focused business school offering a full range of disciplines from undergraduate to doctoral level. We have been described as 'The School that means Business' and as a 'Centre of Specialised Excellence'.

Students worldwide are attracted to Bangor Business School by our reputation for high quality and expertise, particularly in the area of Banking and Financial Services, in which Bangor is a leading European centre and home to one of the largest PhD schools of any business school in the UK. Staff research papers and articles are published regularly in leading journals and their books published to a worldwide audience. In recent years, staff have conducted high level consultancy work including major policy studies for many leading organisations like the European Commission, The World Bank and the UK Treasury.

All this has contributed to the School being ranked as one of the top 20 in the world for research in the field of banking (RePEc).

The RePEc survey considers research and publications by banks, economists and other monetary organisations, as well as universities such as Bangor. In this latest ranking table, the biliographical data, citations and popularity data of 1,410 institutions were analysed.

 
 

 

Local Students 

Admission Requirements

  • All applicants must be of age 21 and above 
  • At least a Lower Second Class Honours degree or higher
  • Equivalent overseas qualification and grade 
  • A suitable professional qualification and practical experience may be accepted on a case-by-case basis
  • English Language Requirement

    If English is not the first language, applicants are required to meet one of the following requirements:
    • IELTS: 6.0 (with no individual score lower than 5.5)
    • TOEFL iBT: 87 (Listening 21, Reading 22, Speaking 23 & Writing 21)
    • Pearson PTE 56 (with no score lower than 51)
    • Cambridge English: Advanced 169 (with no score lower than 162)

     International Students

     

    Admission Requirements

    • All applicants must be of age 21 and above
    • At least a Lower Second Class Honours degree or higher 
    • Equivalent overseas qualification and grade 
    • A suitable professional qualification and practical experience may be accepted on a case-by-case basis

    English Language Requirement

    If English is not the first language, applicants are required to meet one of the following requirements:

    • IELTS: 6.0 (with no individual score lower than 5.5)
    • TOEFL iBT: 97 (Listening 21, Reading 22, Speaking 23 & Writing 21)T
    • Pearson PTE 56 (with no score lower than 51)
    • Cambridge English: Advanced 169 (with no score lower than 162)
    • MDIS Professional Certificate in English
     
     

     

    Module Descriptions

     
    Organisations and People (15 credits)
    Upon successful completion of this module, students are expected to be able to:
    • Critically evaluate management and organisational theory and practice;
    • Relate management theory to personal experience of a working environment;
    • Distinguish between types of organisational structure, culture and job design;
    • Appreciate the human resourcing aspects of managing and leading people;
    • Critically assess the management processes involved in managing in an increasingly complex, global, changing environment.
     
    Marketing Strategy (15 credits)
    Upon successful completion of this module, students are expected to be able to:
    • Demonstrate basic understanding and knowledge of concepts of marketing;
    • Appreciate the wide-ranging applications in which marketing applies and the adjustments required;
    • Analyse specific situations and propose appropriate marketing strategies;
    • Evaluate the challenges of implementing effective strategies.
     
    International Strategic Management (15 credits)
    Upon successful completion of this module, students are expected to be able to:
    • Use the terminology of strategic management in an organisational context;
    • Distinguish between and understand the relationship of strategic and operational management;
    • View strategy as a continuing managerial process and appreciate the dangers of drift;
    • Identify and cite the key theorists and concepts;
    • Understand the dynamics of strategic decision making and implementation and the significance of culture and cultural change.

    Management Research (15 credits)
    Upon successful completion of this module, students are expected to be able to:

    • Demonstrate an awareness of the historical development of both quantitative and qualitative approaches to research in management;
    • Explain how a researcher’s philosophical position may influence the choice of research methods;
    • Critically evaluate the shift towards qualitative and interpretive research in management;
    • Compare, contrast and critically evaluate alternative research strategies and designs;
    • Demonstrate the capability to employ the most appropriate method of analysis to any specific business or management research agenda.

    Finance for Managers (15 credits)
    Upon successful completion of this module, students are expected to be able to:

    • Appreciate the need for, and gain an understanding of, the principles underlying the preparation of accounting information;
    • Understand the principles used in recording business transactions and be able to prepare and analyse financial statements;
    • Understand the use of accounting information for decision-making, planning and control.

     

    International Marketing Communication (15 credits)

    Upon successful completion of this module, students are expected to be able to:
    • Understand and critically evaluate the theories and principles underlying marketing communication practice;
    • Apply the techniques used by marketers in developing marketing communications;
    • Develop a creative integrated marketing communication plan;
    • Implement the plan from a managerial and strategic perspective;Apply managerial judgement and analytical and critical skills to promotion problems.

     

    Consumer Behaviour in a Global & Digital World (15 credits)

    Upon successful completion of this module, students are expected to be able to:
    • Understand how consumer behaviour is impacted as a result of changes in the way goods and services are marketed and sold online.
    • Examine the critical issues and trends whereby the internet has changed consumer behaviour spanning
      across traditional/geographic boundaries.

    International Marketing (15 credits)

    Upon successful completion of this module, students are expected to be able to:

    • Be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions regarding international market entry strategies and the development and management of global brands.

    Applied Business Projects (60 credits)

    Students will have to do four Applied Business Projects as listed below

    • e-Business and Value Chain
    • Human Resource Management
    • International Business
    • Business Planning

    On completing the module, students are expected to be able to:

    • Understand the impact of electronic business to individuals, organisations, communities and nations and to develop an understanding of the business models available;
    • Appreciate electronic business from all elements of the supply chain and the issues involved in developing an e-Business strategy;
    • Provide an integrated analysis of people management, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts;
    • Demonstrate the ability to analyse the conditions in the international environment that drive trade between nations and the issues facing companies and governments;
    • Provide insights into the behaviour of consumers, workers and managers in multinational enterprises (MNEs), small and medium-sized enterprises (SMEs) and the public sector;
    • Demonstrate awareness and understanding of the process of establishing a venture from idea generation to the completion of a business plan;
    • Follow the process of developing a business plan, including business description and the market, development and production, sales and marketing, management and finance.

    The average lecturer/student ratio is 1 : 100 (lecture)

    The average lecturer/student ratio is 1 : 20 (tutorial)

     
     

     

    Local Students

    Commencement Dates

     

    Course Commencement Dates
    Full-time Programme 29 Feb 2016
      27 Jun 2016
      31 Oct 2016
    Part-time Programme 29 Feb 2016
      27 Jun 2016
      31 Oct 2016

     

    Fees

    Application Fee                           S$53.50

    Part-time Programme

    Tuition Fee                         S$19,795.00

    Non-tuition Fee                   S$    390.03

    Total                                  S$20,185.03

    Full-time Programme

    Tuition Fees                        S$20,330.00

    Non-tuition Fees                  S$    566.62

    Total                                   S$20,896.62

     

    Note:

    • All fees quoted are inclusive of GST.
    • Non-tuition fees for part-time programmes include MDIS membership entrance fees, annual membership subscription fees and fee protection scheme (FPS) Insurance Premium.
    • The above does not include Miscellaneous Fees, which refer to any non-compulsory and non-standard fees which the student will pay only when necessary or applicable.  Such fees are normally collected on an ad-hoc basis by the PEI when the need arises.
     

    International Students

    Commencement Dates

    Course Commencement Dates
    Full-time Programme 29 Feb 2016
      27 Jun 2016
      31 Oct 2016
     

    Fees

    Application Fee            S$321

    Tuition Fees            S$ 22,470

    All fees quoted are inclusive of GST.
    Non-tuition fees are not included.

     

     
     

     


    Other Information

    Duration of Course | Full-time: 12 months, Part-time: 18 months 

    Award | MASTERS 

     

     
     

     

     

     

     

     

    Contact Information

    TEL [65] 6247 9111/6372 1000